Emerging Artist of the Month: Raury

#25 Emerging Artists chart

#2,298 Ultimate 100 Artists chart

You didn’t think you wanted some soul and folk-infused hip-hop with a Southern flair, but Raury knows you did. A proud and positive young Millennial, self-described Indigo Child, and “being of light, right on time” this musician preaches peace, love, and happiness directly into the face of modern-day troubles that can often seem insurmountable. The blend of genres, depth of the personally poetic lyrics and clear overall vision speak of an experienced artist, an old soul…but Raury hasn’t even turned 20 yet. We often see things moving quickly with our Emerging Artists, but the Stone Mountain, Georgia native has been travelling at light speed. He released his first mixtape, Indigo Child, in August of 2014 and shortly thereafter signed with Columbia Records.

Raury almost immediately found a fan in none other than Lorde, who was one of the brightest stars on the planet at the time, and proved to be one of the first in a long line of influential musicians who have collaborated with or praised the young man. Lorde was in charge of the soundtrack for The Hunger Games: Mockingjay Part 1 and asked Raury to contribute a song, which became Lost Souls. He also collaborated with The Neighbourhood on the track Warm which was included on their free #000000 & #FFFFFF mixtape.

As 2015 began Raury was shortlisted for the BBC’s Sound of 2015 poll and finished all the way up at #4, and was marked as one of MTV’s Artists to Watch. As an example of his varied appeal, venerable hip-hop publication XXL Magazine featured Raury on the cover as part of the 2015 Freshmen Class issue. All three of these recognitions came with playing live events as part of incredible lineups.

Raury then took to the live circuit around the globe, playing not only club shows but festivals such as the Roots Picnic (Philadelphia), Longitude (Ireland), Firefly (Delaware), Sweetlife (Maryland), Grassroots (New York), and the Buku Music & Arts Project in New Orleans. He filled supporting slots for Ty Dolla $ign and Ms. Lauryn Hill, was picked for a Redbull Sound Select date, and then launched his own headlining Crystal Express North American club tour last fall. For two years in a row Raury has also organized Raurfest in his hometown of Atlanta, which features his friends and independent-minded area musicians, who have been referred to as “New Atlanta”, and has a charitable component with a clothing drive for Love Beyond Walls.

The debut LP, All We Need, was released in October 2015 and features collaborations with RZA (CPU), Big K.R.I.T. (Forbidden Knowledge), and Tom Morello on Friends, the lead single. Raury made his television debut on the The Late Show with Stephen Colbert on September 22nd and boldly took advantage of the spotlight to make a not so subtle jab at the show’s lead guest that night, Donald Trump, by wearing a Mexican national team soccer jersey with the name “Trump” crossed out on the back while he performed Devil’s Whisper.

Next up Raury will be playing dates in Australia and New Zealand, including support for A$AP Rocky. We are sure to see and hear more from him in 2016 from the live stage, the studio, and online via his videos and growing social media accounts.

  • Recent top markets include Atlanta, San Francisco, Los Angeles, Phoenix, Denver, Nashville, Austin, and Boston
  • Some Alternative and Triple A radio stations have started to try out Friends (ft. Tom Morello) in Columbia, Philadelphia, Dallas, Minneapolis, Salt Lake City, and San Diego
  • 5 million YouTube plays in the U.S. (averaging ~152k/week) and 8.4 million globally (averaging ~347k/week)
    • 23% of plays are for his latest video, Trap Tears (ft. Key!), 20% are for Devil’s Whisper, and 14% are for God’s Whisper


Check out December’s Emerging Artist of the Month: Highly Suspect


Want to discover even MORE emerging artists? Check out http://www.ultimatechart.com/chart/ultimate-emerging-chart