Ultimate Roundup: SxSw Mid-Week Update

3 days have flown by and we have been knee-deep in AMAZING live music…here’s a quick update from the trenches…

Monday = Hit the Ground Running

After getting the house ready and stuffing tacos into our faces (obvi) we started things off with a quick set from Brooklyn indie quartet Big Thief. We then linked up with our besties from Ticketweb UK for their showcase on night one of the British Music Embassy at Latitude 30. New Jersey’s Forth Wanderers got things going and then we were honored to catch UK pop-punk  group SuperGlu‘s U.S. debut, which flowed perfectly into an indie/punk set from London’s Doe.

Tuesday = Steady as She Goes

While the charts were simmering we took a lunch break over at the Historic Scoot Inn where Austin Bug Out Day One served up North Carolinians Rainbow Kitten Surprise…imagine that Kings of Leon and Modest Mouse had a jam band-ish baby…great stuff.

Of course we had BBQ for dinner (Laaaaaaaaaambeeeeeeeeert’s) before splitting into two squads to do what needed to be done. Emerging Artists graduate (and November 2016 Emerging Artist of the MonthBishop Briggs brought the mood and big pipes to AMV Fest and Scratch House hosted Nashville alt/prog rock band Future Thieves who were followed by a pretty intense performance from British hardcore/industrial outfit This Be the Verse. Before catching another super-fun set from SuperGlu we snuck out to the patio to see what is probably the only sitar at SxSw this year, with Cincinnati, Ohio duo Dawg Yawp.

The momentum was terrific at this point and it was definitely time for some good ‘ol country 2-step so the team moved things to the Gibson Room at Maggie Mae’s and got honky tonkin’ to Whitney Rose, who also displayed her huge voice in a deceivingly tiny package with her take on the Leslie Gore classic, You Don’t Own Me.

The night was perfectly capped with another U.S. debut: UK punk duo Slaves brought much attitude and rowdy energy…their banter was just as entertaining as their high-octane, face-peeling jams. Cheer Up London and Cease Fire nearly brought the ceiling down.

Wednesday = OK, Things Are Getting Serious Here

Because we are data geeks after all, we took some time to adult at two very informative panels. Just before lunch we learned what industry leaders are doing to combat scalping and the forces behind “the bots” at Slaying Scalpers for the Beyhive & Beyond. After lunch we barely made it in to the 100% packed session on Using Data to Discover the Next Big Thing.

Then. It. Was. On. Feed the Beat had an impeccable lineup at Lustre Pearl where Philly’s Beach Slang brought HUGE guitars, BIG fuzz, and GLOWING positive energy. Next up was classic LA rock attitude a la The Runaways from Bleached and a euphoric boost of clean, precise, and emotional alternative rock from veterans Minus the Bear.

Serendipity was surely on display when we walked out of Lustre Pearl, took about 14 steps, and walked right into the Dine Alone showcase at Bungalow in time to bob our heads to Weaves, pogo along with Tokyo Police Club, and then hit the pit for legendary Austin band …And You Will Know Us by the Trail of Dead. Conrad Keely turned up to ELEVEN, moshing, Jason Reece writhing on the floor of the pit with mike cord wrapped around himself and about 5 fans, and a fake-fur-coat-wearing-crowd-surfing-while-shredding-the-bass Autry Fulbright II. Hallelujah!

Now we are going to gather our supplies and head back across the river to see what night #4 brings! We’ll do a formal wrap-up on Monday after we start to recover…but if you don’t hear from us send out a search party…we might be comatose in an Airstream caked in BBQ sauce and soaked in Lone Star dreaming of why we LOVE LIVE MUSIC!!!


Be sure to check out all of our charts, including Emerging Artists, Top Tours, EDM, Latin, and Country at http://www.ultimatechart.com